Keys to staying on top of social media trends If you are spending less time scrolling through Facebook and you have noticed your friends and followers aren’t sharing updates quite as often as they used to, you are not alone. Rumblings about declining social media usage have been stirring for the last few years […]
Social Media. Staying Alive or Barely Breathing? Read More »
How to plan your marketing strategy when acquiring a competitor. Acquisitions can be a great growth strategy for many businesses. They provide the opportunity to expand their footprint and customer base, while also increasing brand awareness and boosting their reputation. Throughout this process, many businesses are faced with big decisions on how to market the
ESG, Marketing and Why it Matters ESG focuses on promoting a company’s commitment to the environment, social responsibility, and good corporate governance. The “E”, environmental aspect, refers to how a company’s operations impact the natural world. The “S” stands for social and encompasses the impact a company has on society, while the “G” represents the
It is a Digital Marketing Era Recently, I have had many clients interested in redesigning and updating their company website. The question I keep hearing is “When is the right time?” and “What should I consider as I redesign our site?”. Thirty years ago, when we were first introduced to the internet, IT departments built
Since the first half of the 20th century, science fiction has familiarized us with the concept of artificially intelligent robots, from the Tin Man in the Wizard of Oz to Star Wars’ C-3PO. By the 1950’s we had a generation of scientists and mathematicians absorbed with the concept of Artificial Intelligence (AI). The first artificial
Artificial Intelligence and the Transformation of Marketing Read More »
